After traveling
throughout culture, history, art and the senses, paint comes home to become
incarnate into its tools. Brushes and rollers tell the legend of their natural
evolution recreating a fantastic family tree telling the story of the Valentine
brand.
Genetic mutations give birth to
imaginative instruments: the brush compass, pendulum or whip give a clue to the
behavior of paint through sketches and through history.
CuldeSac brings to
life again the universe of Valentine, a world rich in nuances where paint is
not a mere tool but matter itself adding character to every surface.
The experiences that CuldeSac
applies to the world of Valentine follow a thread that takes paint to a higher
level and tells the never told before stories of the brand universe. An Art
Gallery, an archeological site, the dinner you would like to go to, or an
exclusive jewelry shop have displayed Valentine's colors from a different
perspective: the symbolism of
color and its omnipresence in our lives.