Opportunity: To help with brand’s reposition in the vanguard field, generating a measurable return in terms of wide knowledge and sales.
Solution: Culdesac™ has designed an environment where you can play endlessly with lights and mirrors, creating a surface of optical illusion. A conventional room becomes a broad space around us with its vastness and takes us to a sea of tranquility. The atmosphere takes you back to antiquity, the era in which philosophers promoted the search for tranquility necessary for a happy and enjoyable life in which fear had no place to target. A life made for enjoying every second with all the intensity. In this space of serenity the protagonist is a visitor and all the elements are arranged to provide a moment of reflection. Roca presents an atmosphere of innovation, design, sound quality and comfort.
Results: Roca defined its strategic vision for the future, and began a process of internal transformation in order to achieve: Vision 2020 (V2020) bases its philosophy on a compendium of measures that serve to visualize, define and create, from its leading position as they want the bathroom of the future space.