city such as Paris, with many neighbourhoods and areas of great interest, and
also in competition with the main European capitals (London, Amsterdam,
Munich), Val de Marne Development Agency needs to differentiate the
communication regarding the extraordinary De Paris Val de Marne offer as a
development zone in order to convert it into the location chosen by foreign
multinationals as the site of their French and European headquarters.
To create a Place
Branding exercise in an audiovisual medium, capable of underscoring the value
of the benefits offered by Paris Val de Marne as a business development
neighbourhood-area, establishing a series of creative and aesthetic codes that
differentiate it from the competition and place the product in the market as a
To create a brand and a
campaign title that suitably transmit and synthesize the message that our
client wants to convey to the market.
To detect all the
attributes and differential advantages of Paris Val de Marne as a development
zone and define each of the messages that are to be underscored in the
codes, technical audiovisual and narrative references that enable us to
distance ourselves from the usual corporative videos, transmitting the message
of a brand-neighbourhood that belongs to an internationally-renowned city such
as Paris in manner that brings together quality, beauty and intelligence.
create a title that is on a par with the creative quality and which that neatly
sums up the offer to the market and promise to convey.
create a brand that aesthetically pairs with the audiovisual support and serves
as a spearhead for the renewal of the look & feel of the entire company
Visual References Research