Opportunity: Advertising and revitalize the spring campaign. Attract potential customers from different entrances to the shopping mall.
Solution: We use the facade of the gallery itself as a billboard on which to generate a striking optical illusion: from the coated ceramic plates, spring color plates as a multicolored petals, full of movement and life. The entries in the gallery are seen from the terraces and shops around, causing curiosity in passersby thanks to the fresh message that conveys decoration.
Results: “We believe that investment helps us to build and maintain the prestige of the gallery, which we consider it money well spent.”