CULDESAC

This design prioritizes cutting-edge technologies and materials, creating a unique experience enhanced by the phygital nature of the space. The store layout was conceived to elevate customer interaction with the brand and deliver a shopping experience that goes beyond the transactional.

At the heart of the store stands a signature central module, flanked by adaptable side components. This dynamic configuration supports temporary installations within an ever-evolving framework—blending the structural strength of the core with the airy flexibility of its surroundings.

By combining a range of materials, the design defines and elevates each area—creating distinct zones that bring focus and emphasis to the featured pieces.

A metallic feature that boldly contrasts with its surroundings. This glowing capsule, clad in reflective materials, amplifies the visual experience and draws attention to the showcased accessories.

“This project with Bershka represents a fusion of functionality and creativity—core pillars of our design philosophy. Our aim is to redefine what a commercial space can be, going beyond aesthetics to craft environments that resonate with visitors on multiple levels.”

Borja Berna, Creative Director at CULDESAC

Each element of the store’s design is crafted to elevate the customer journey, from its seamless spatial flow to interactive installations that actively engage visitors with the brand experience.