➀ WELCOME TO CAP STADIUM
Distilling the communal feeling and ceremonial atmosphere of American stadiums, we have translated it into a temporary installation at WOW Concept. More than just a space, it’s a tribute to the timeless connection between sport, community, and lifestyle.
➁ A BRAND WITH HISTORY
New Era Caps is an iconic brand known for its innovation and style in the world of sports caps. With a heritage deeply rooted in sports culture, New Era has defined fashion in caps not only for fans but also for professional athletes worldwide.
➂ SPORT, COMMUNITY & LIFESTYLE
The Cap Stadium project is a temporary installation created for New Era Cap at WOW Concept, inspired by the communal and ceremonial atmosphere of American stadiums. Our goal was to capture that essence and transform it into a space that serves not only as a point of sale but also as a tribute to the everlasting bond between sport, community, and lifestyle. Through innovative design that merges visual and sensory elements, we have created a unique experience that celebrates sports culture and strengthens the brand’s connection with its consumers.
