GOLD RECOGNITION FOR F SOLIDPOD AT THE IF DESIGN AWARDS
In a full house ceremony held in Berlin, our functional design for the natural cosmetics brand Freshly Cosmetics has been awarded the highest category at the German iF Design Awards 2023, known as the “Oscar” of the design industry.
After being bestowed with four other awards, including the Pentawards Silver in 2022 for its sustainable packaging design, this applicator case offers an intelligent and ergonomic solution recovering the use of traditional solid gel shampoo bars. With a useful life of up to 10 years, this highly sustainable proposal made from recycled and recyclable materials not only makes use of 100% of the product but also offers a viable alternative to the excess use of plastic in the cosmetics industry. Running an estimated usable life of up to 10 years, this highly sustainable design is made from recycled and recyclable materials, and helps reduce the use of plastics in traditional packaging.
“F SOLIDPOD IS A FANTASTIC EXAMPLE OF SUSTAINABLE YET HIGHLY ACCESSIBLE DESIGN. THE FORM NOT ONLY PROTECTS THE PRODUCT BUT EFFECTIVELY BECOMES PART OF IT. THIS INNOVATION HAS THE POTENTIAL TO DISRUPT A SECTOR THAT RELIES HEAVILY ON SINGLE-USE PLASTICS”.
–iF DESIGN JURY
Organised every year since 1954 by the Industrie Forum Design Hannover, the iF Design Award is the oldest design agency in Germany. This award is internationally recognized as one of the most prestigious in the field of contemporary industrial design. F SolidPod stood out among tens of thousands of entries from dozens of countries and regions worldwide, and CULDESAC was one of the few Spanish design studios to receive the highest distinction.