Launch at CERSAIE
Best stand award
CREATING A NEW STANDARD FOR ROCA TILES
Roca needed to communicate its technological capacity while introducing a new more efficient and competitive tiles collection at the prestigious CERSAIE in Bologna. Following a comprehensive communication strategy, the launch of “The New Standard” helped highlight the flexibility, simplicity and quality of its new product offer culminating in the physical translation of this catalogue through an original immersive stand.
➀ THE NEW STANDARD
To communicate Roca Tiles repositioning and introduce its new, simplified catalogue including a thinner, lighter and more flexible product covering all design needs, we redefined the key messages through a simpler and effective main concept: The New Standard.
➁ LESS MEANS MORE FOR ROCA
Roca’s new modular formats introduce collections of unified and combinable thickness and size so that the same product can be adapted to different formats and surfaces. Following a clear and simple vision transmitting the modularity and flexibility of the product, we developed a unifying brand concept that, alongside the new logo, would be translated into various brand messages and applications supporting the communication´s campaign and its new catalogue launch at CERSAIE.
➂ A 3D CATALOGUE
Instead of offering a simple collection of environments, our design vision for Roca Tiles stand at CERSAIE 2022 conceives the space as the physical translation of a 3D catalogue; a commercial and learning tool that guides visitors through the space.
➃ THE STAND
The main element of this immersive experience is the edge: a metallic piece presenting all the collections, the depth of the product and its application while unveiling the new Roca standard in a very fluid way.